Benalla Rural City Council has successfully lobbied VicRoads to erect a new sign on the Hume Freeway to alert tourists to important destinations in the municipality, including the Winton Wetlands.
The Council has lobbied for a new sign since the decommissioning of Lake Mokoan in 2004. With the replacement of the sign on the Hume Freeway on the southern and northern approaches to Benalla, tourists will now be directed to three important tourism mainstays: the Benalla Art Gallery, the Gliding Centre, and the Winton Wetlands.
“The Council has wanted new signs for some years, following the decommissioning of Lake Mokoan,” said Benalla Rural City Mayor, Cr Barbara Alexander.
“The familiar brown directional signs are a significant tool in directing traffic to a destination, but it’s not a simple matter of just putting up a sign. There are many regulations around what can be put up, and where it can be put.
“Nevertheless, the signs were in poor condition and were hard to read at night.”
The old sign was earmarked for removal by Vic Roads after changes in guidelines with both Vic Roads and Tourism Victoria meant that it was not compliant.
“The Council established a working party last year to deal with the plethora of signs around the Rural City, and it is working with VicRoads to rationalise the signage and make it simpler and clearer in the lead up to major events such as the World Gliding Championships in 2017,” Cr Alexander said.
“The erection of this sign is an important milestone for the project and will make way for further discussions with VicRoads and other stakeholders about other signs.”
The sign will also point the way to the new dump point for caravans, an important consideration for tourists driving recreational vehicles.
Signs to Winton Wetlands have also been erected on the roundabouts on Bridge Road and Faithful Streets, and Bridge Road/Samaria Road/Witt Street.