Invest in Benalla

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Invest in Benalla

Discover investment opportunities and economic benefits in Benalla Rural City. Learn about the support available for investors and explore the potential for growth in our thriving community.

Invest in Benalla Rural City

Discover why Benalla Rural City is the perfect place to live and invest. Nestled at the gateway to North East Victoria, Benalla combines a diverse economy, strong community spirit, vibrant arts scene and idyllic natural surroundings to offer unmatched opportunities for businesses and investors.

Located just over two hours (200km) north of Melbourne off the Hume Highway (M1), Benalla offers unparalleled connectivity. The Melbourne-Sydney rail line, Midland Highway (A300) and Hume Highway intersect here, facilitating seamless movement of freight, passengers, and vehicles from Melbourne to Brisbane, Sydney and Adelaide. 

Benalla’s location is ideal for business and leisure alike.

Benalla’s regional airport situated at the edge of the CBD ideal for light commercial planes, and Melbourne, Albury and Bendigo international airports are between 1-2 hours away.

Benalla is home to approximately 1,500 businesses, making small enterprises the backbone of this community. With more than 95% of businesses employing fewer than 20 staff, it’s clear that Benalla fosters a nurturing environment for entrepreneurs and established companies alike.

Key business sectors include manufacturing, health, agriculture, retail, education, and accommodation, ensuring a diverse and robust economy. Investment opportunities are bolstered by access to skilled workers, appropriately zoned land, natural gas, broadband, and exceptional transport routes.

Benalla’s industrial precincts, including Enterprise Park and Link Road (both Industrial 2 zoned land), provide the infrastructure needed to grow your business. Whether you’re opening a new business or expanding an existing one, Benalla is equipped with everything you need to succeed.

Benalla offers an enviable lifestyle that attracts families, retirees, and professionals. The community is active and welcoming, with a range of sporting and social groups to suit all interests. Nature lovers will appreciate the cycling and walking tracks, Winton Wetlands, and the picturesque Lake Benalla at the town’s centre.

For those with a passion for arts and culture, Benalla is a hub of creativity. The Benalla Art Gallery is renowned for its striking collection, and the internationally acclaimed Benalla Street Art Festival transforms the town into a giant outdoor street art gallery. Benalla is also the start of the North East Victorian Silo Art trail. 

Families will find excellent education options, from primary and secondary schools to tertiary institutions. Health services include a 45-bed hospital and accessible healthcare facilities, ensuring peace of mind for all residents.

Benalla’s location at the entrance to Victoria’s High Country places it on the doorstep of some of the state’s best wineries, gourmet food producers, and alpine areas awaiting exploration year-round. Enjoy easy access to recreational gems like the Winton Motor Raceway and the Gliding Club of Victoria.

  • Convenience: Strategic transport links make Benalla easily accessible from Melbourne, Sydney, Adelaide and regional centres such as Wangaratta, Shepparton and Albury Wodonga.
  • Natural Beauty: Surrounded by rivers, wetlands, and open spaces, Benalla offers a serene and picturesque environment. An easy drive to the Murray River and Alpine Resorts there is always something to enjoy year-round. 
  • Community: A friendly, inclusive community awaits you with thriving arts, sports, leisure and entertainment and welcoming local initiatives.
  • Opportunities: A supportive environment for new businesses, skilled local workers, and available infrastructure make Benalla a smart choice.

If you’re searching for the perfect destination to relocate or grow your business, Benalla Rural City has everything you need. Fresh air, a vibrant economy, and a strong sense of community await.

Want to know more? Contact us at council@benalla.vic.gov.au or call 03 5760 2600 to start your Benalla story today.

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