Tourism, Events and Festivals in Benalla Rural City

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Tourism, Festivals & Events in Benalla Rural City

Discover events, festivals, and cultural activities in Benalla Rural City. Explore vibrant community celebrations and plan your next outing with our calendar of exciting events.

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Welcome to Benalla Rural City’s hub for Festival and Events ! With a year-round calendar brimming with cultural, community, and sports events, there is an event to suit everyone.  ital. Whether you’re planning to attend or host an event, we’ve got all the information and support you need and our events team is ready to assist.

Need to get in touch?  Contact: events@benalla.vic.gov.au or  03 5760 2600

Major Festivals and Events

Benalla Festival is an annual celebration of community spirit, creativity, and local culture. Held over the two weeks surrounding Melbourne Cup Day, the festival features a diverse program of activities for all ages. From live music and markets to art displays and family-friendly events, it’s a highlight on the community calendar.

2025 Dates: 1–9 November

Visit Benalla Festival Website for all event details.

The much-loved Benalla Street Art Festival returns from 11–13 April 2025 after a successful 2024 event. Experience this vibrant week-long event featuring over a dozen new murals, art installations, cinema screenings, exhibitions, and public discussions. Benalla’s colourful laneways, already hosting over 80 incredible murals, will come alive with global and local talent.

Visit Benalla Street Art Festival for more information.

  • Community Christmas Party  – Celebrate the festive season with the community.

  • Trails, Tastings and Tales – Discover Glenrowan’s wine region and its rich history.

  • Benalla Gold Cup – Enjoy thrilling horse racing with great food and entertainment.

  • Historic Winton – Revel in classic vehicles and the heritage of motoring.

Check out the Events Calendar for the full list of happenings across the city.

Benalla Rural City supports event organisers through funding programs designed to boost community activity and attract visitors:

  • Community Grants Program  – For smaller community-focused activities.

  • Quick Response Grants – Provides funding for eligible projects and events.

  • Major Event Funding – Open year round until funds are expended in a financial year.   This program focuses on events that provide significant economic benefits, attract visitors, and enhance local life.

Looking for funding assistance? Explore our Community Grants here

Planning and Permits for Your Event – find out more about event permits here

If you’re unsure about the requirements, we’re here to help. Contact us on 03 5760 2600 to discuss your event needs.

Enjoy Benalla and all that it has to offer, from galleries, museums, gardens and history – See the art in everything!  For more information go to www.enjoybenalla.com.au 

Introducing the Benalla Rural City Destination Management Plan 2025–2029

The Destination Management Plan (DMP) sets the vision for growing tourism in Benalla and surrounds over the next five years. It guides how government, industry and the community work together to attract investment, strengthen our visitor experiences and deliver benefits for the local economy and community.

Informed by detailed analysis and extensive consultation, the DMP builds on our region’s strengths and aligns with broader Victorian and national tourism strategies. It establishes the foundations needed to support a capable industry, respond to emerging opportunities and drive sustainable growth.

Read or download the Destination Management Plan below.