Benalla Rural City Council, working closely with TRC Tourism, is proud to announce the release of its draft Destination Management Plan. This important initiative outlines a strategic vision to strengthen Benalla’s tourism offerings and drive sustainable growth in the local tourism sector.
Tourism plays a vital role in Benalla Rural City’s economy, attracting approximately 350,000 visitors annually and contributing $48 million each year. With renowned attractions such as the Benalla Art Gallery, Winton Motor Raceway, and the stunning Winton Wetlands, Benalla is a dynamic destination with immense potential.
Mayor Cr Bernie Hearn is calling on the community to review the draft plan and share their thoughts.
“The draft Destination Management Plan is about showcasing the best of what Benalla Rural City has to offer, identifying opportunities for growth, and ensuring we continue building a sustainable future for tourism in our region. We encourage everyone in the community to have their say and help shape this important plan,” Cr Hearn said.
The plan aims to highlight Benalla Rural City’s unique assets while identifying gaps and opportunities to enhance the visitor experience. By focusing on sustainable tourism practices, the plan seeks to support local businesses, attract investment, and ensure Benalla Rural City remains a vibrant destination.
Community members are invited to provide their feedback on the draft plan until Thursday, 15 May 2025. Your input is crucial to ensuring the plan reflects the aspirations of the community and meets the needs of the tourism sector.
Visit haveyoursay.benalla.vic.gov.au for more information and to review the draft Destination Management Plan.