Relocate or Invest in Benalla (Live Work Invest)

Benalla Rural City is just over two hours (200km) north of Melbourne on the Hume Highway. It was the gateway to North East Victoria’s High Country. Benalla Rural City has a population of approximately 14,000, with around 9,000 living in the town of Benalla.

The region’s natural assets, leisure and lifestyle options make it one of Victoria’s most liveable regions for families, businesses and retirees. 

There has never been a better time to do business in Benalla Rural City.

Small business is the heartbeat of our city with more than 95 percent of Benalla Rural City’s businesses having fewer than 20 staff.


Convenient location

The Melbourne-Sydney rail line, the Midland Highway and the Hume Highway intersect at Benalla, providing a unique level of access for freight, vehicle and passenger movement. Benalla boasts a regional airport just 2km from the CBD.


Business opportunities

Investment opportunities are built on unique access to a skilled workforce; appropriately zoned land, natural gas and broadband. Benalla’s natural resources; historic and cultural amenities; reliable water resources; and key road and rail transport routes being strategically situated between Melbourne, Sydney, Brisbane and Adelaide make it a great place to invest. Approximately 1,500 businesses are based in Benalla. Manufacturing, health and agriculture comprise the largest employers, followed by retail, education, accommodation and food services.


Businesses for sale

Sick of spending your life sitting in traffic in a major capital city? Create your own job in an idyllic community. Fresh air, a beautiful lake and incredible facilities make Benalla Rural City one of the most liveable small cities in Victoria.

Businesses for sale

Houses for sale on and houses for sale on

Houses for rent on and houses for rent on


Business in Benalla

Key business precincts in Benalla:

  • CBD
  • Bridge Street East
  • Bridge Street West
  • Sydney Road


Key industrial precincts in Benalla:

  • Enterprise Park
  • Link Road
  • Gillies Street
  • Gaye Street

There has never been a better time to do business in Benalla Rural City.



If you need more staff, or are looking for a job, the free online Jobs Hub portal is an easy way to browse employment opportunities in North East Victoria.

Join the online community to post jobs for free or receive alerts suited to your skill set or interests: North East Victorian Jobs Hub.

There has never been a better time to do business in Benalla Rural City.

Small business is the heartbeat of our city with more than 95 percent of Benalla Rural City’s businesses having fewer than 20 staff.



Benalla Rural City is located at the headwaters of many of Victoria’s key rivers. It benefits from increasing popularity, with many ‘tree-changers’ choosing Benalla Rural City for its rural lifestyle with easy access to excellent amenities and services.

Benalla has a 45 bed hospital, an impressive library overlooking the lake, a range of education options for primary, secondary and tertiary students, accessible facilities, a nationally recognised art gallery, a performing arts centre with cinema and theatre and is an internationally acclaimed street art centre.

Benalla Rural City is an active community with sporting and community groups to suit every interest. For a directory of services in Benalla Rural City, see Who? What? Where? Benalla.

The region boasts beautiful cycling and walking tracks and is home to the spectacular Winton Wetlands, Winton Motor Raceway and the Gliding Club of Victoria which hosted the World Gliding Championships in 2017.


Food and wine

As the gateway to North East Victoria, Benalla Rural City is on the doorstep of many renowned wineries and gourmet food producers. The region is beautiful at any time of year. Benalla Rural City is a prime location for those who want easy recreational access to some of the world’s best alpine areas and pristine river valleys while maintaining significant links to major town and city centres.


Arts and culture

Arts and culture play a strong role in the profile of the community. The Benalla Art Gallery is renowned as one of Australia’s best and most striking regional galleries. Benalla Rural City is an international centre for world-class street art, with the annual Wall to Wall Festival bringing artists from all over the globe to contribute to the giant outdoor gallery with over 50 installations.


Could you do the ‘tree-change?’

If you’re interested in business in Benalla Rural City, visit our Support Benalla Business Facebook page.

To learn more about things to see and do in the region, visit the Enjoy Benalla Facebook page.

You can also contact the Council on 03 5760 2600 or email for more information.


Economic Business Development

Projects, strategies and incentives to ensure growth in jobs and business opportunities: