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Benalla comes alive for Christmas with CBD activation and free community party

28 November 2025

Benalla Rural City Council is set to kick off the festive season with a jam-packed month of celebrations, featuring a new eight-metre Civic Christmas Tree and a free Community Christmas Party. The Christmas in Benalla celebrations aim to bring festive cheer to the Benalla CBD while supporting local businesses and making sure everyone feels welcome. 

The centrepiece of the celebrations is the Community Christmas Party on Friday 12 December at the Benalla Splash Park by the lake. This family-friendly event, starting at 5pm, will feature a free BBQ, live entertainment, and a visit from Santa.  

Mayor Cr Bernie Hearn said the program was about bringing everyone together and making Christmas cheerful for locals of all ages. 

“We know Christmas is a special time, and we wanted to make sure there is something for everyone to enjoy,” Cr Hearn said. “Seeing the kids’ faces light up is a highlight every year, and it’s a great chance for families, friends, and neighbours to catch up by the lake. We’re keeping it fun and free so everyone across Benalla Rural City can join in.” 

From early December, the CBD will transform with student-painted banners, festive lights, and colourful shop window displays as local businesses compete for the best dressed storefront. This CBD activation culminates in the Main Street Market on 12 and 13 December as businesses bring their stalls to the footpath. Free busking performances will add extra cheer to the shopping experience throughout December. 

Benalla Rural City Council in partnership with Benalla Business Network are asking residents to “Shop Benalla First”, in a campaign aimed at keeping Christmas spending local.  

As part of this “Shop Benalla First” Christmas promotion running throughout December, residents have the chance to win a share of $1,000 in Benalla Dollars simply by shopping locally. Winners will be announced weekly, so keep your receipts and enter via the QR code displayed on participating business windows. Each receipt equals one entry, making it easy to support local traders while enjoying the festive season. 

Nathan Tolliday, Chair of the Benalla Business Network said shopping locally helps everyone. 

“When you shop in Benalla, you are supporting your friends and neighbours,” Mr Tolliday said. “There are some wonderful gifts to discover right here in town, so we hope to see plenty of people checking out the market and seeing what our local traders have to offer.” 

The Christmas in Benalla program is designed to offer something for everyone, with accessible activities for youth, older adults, families, and visitors alike.  

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We acknowledge the Traditional Custodians of the land on which we live and work, and pay our respect to their Elders past and present.

© 2025 Benalla Rural City Council