ASBAS Digital Solutions Program

All face to face business seminars have been cancelled for the forseeable future due to COVID-19 distancing measures.  
Free replacement online workshops are being offered three times a week by ASBAS and Melbourne Innovation Centre. This is a great opportunity to keep (or get) up-skilled in the comfort of your own home or office. Visit the Melbourne Innovation Centre website for more information.


The Australian Small Business Advisory Services (ASBAS) program provides low cost, high quality digital advisory services to small businesses across Victoria. Benalla Rural City Council and the Melbourne Innovation Centre (MIC) have partnered to bring the program to Benalla. 

What is included in the program?

The program supports your online business needs by offering the following:

1. Group workshops

Workshops are often the entry point into the program for small businesses. A one-off fee of $55 gives businesses membership to the program. Registrations connect the businesses operator to an online portal, from which they can access workshops and personalised mentoring.

2019 Workshop Schedule:

  • Social Media Marketing 101   28 February 2019, 5.30pm-8.30pm 
  • Engage Real Followers on Instagram   26 March 2019, 9.30am-12.30pm
  • Facebook for Small Business Simplified   14 May 2019, 9.30am-12.30pm
  • Boost Your Business with Facebook Advertising   14 May 2019, 2pm-5pm
  • SEO Foundations for Small Business   23 July 2019, 5.30pm-8.30pm
  • Create Marketing Campaigns with Mailchimp    1 August 2019, 9.30am-12.30pm
  • Digital Marketing Essentials   27 August 2019, 5.30pm-8.30pm
  • Enhance Business Efficiency with the Cloud    6 September 2019, 9.30am-12.30pm
  • Influence an Audience on Twitter   18 September 2019, 5.30pm-8.30pm
  • Simple Steps to Build a Website   23 October 2019, 9.30am-12.30pm

 These dates can be found on the ASBAS Digital Solutions 2019 Workshop Schedule for Benalla. Download the ASBAS Digital Solutions 2019 Workshop Schedule Flyer(PDF, 402KB)

Participating in the intensive group workshops will provide the foundational knowledge you need to get the most out of your mentoring appointment.

2. Tailored mentoring

Two hours of one-on-one mentoring is available for each ABN. Mentoring includes the development of a Digital Needs Assessment and Digital Engagement Plan for your small business. The mentoring appointment can be self-directed, so if you have questions or are seeking personal guidance with your online activities, this is your opportunity.

3. ASBAS Digital Solutions Portal 

The online ASBAS Digital Solutions portal offers step-by-step learning to bridge the gaps in your business. These easy-to-follow lectures can be completed at your own pace, in your own time. The modules provide all the information you need to digitise your business.

4. Interactive Webinars

Webinars will be added to the online Digital Solutions portal, providing additional opportunities for you to learn from experts.

How much does the program cost?

The ASBAS Digital Solutions program requires a single $55 payment, which grants you full access to all of the above outlined components of the program.

Are you eligible?

Does your business have less than 20 employees? Do you have an Australian Business Number (ABN)? If you’ve answered YES to both questions, you are eligible for the ASBAS Digital Solutions program.

How do you sign up?

Simply visit the ASBAS website and select your region as Victoria. You can then read more about the program and sign up by clicking the blue “Sign up” button.


Once you’ve signed up and paid $55, you will receive a welcome email asking you to confirm your registration. Follow the prompts to confirm your email and password, and you will then have full access to the ASBAS Digital Solutions portal.

You will be able to access the online learning modules, as well as view and book upcoming workshops in Victoria, and book your mentoring appointment.

We're here to help

Please contact Melbourne Innovation Centre on (03) 9490 1402 or for more program information or assistance with registration. 

Stay in touch with business and business events in Benalla Rural City by following our Supporting Benalla Business Facebook page. 



  • Thursday, 28 February 2019 | 12:00 AM